Professional IT Training

Digital & Social Media Marketing

Build practical digital marketing skills to help businesses grow online. Learn search engine optimization, social media marketing, Google Ads, WordPress, email marketing, content creation, and e-commerce fundamentals in one comprehensive course.

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Course Duration

06 Months

Develop a strong foundation in digital marketing through structured learning and practical activities.

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Course Overview

Learn Digital Marketing Skills for the Online World

Digital marketing helps businesses connect with their audiences, promote products and services, and build a strong online presence. This six-month course introduces learners to the essential tools and techniques used across digital marketing channels.

From understanding computers and optimizing websites for search engines to managing social media campaigns, creating content, and exploring online advertising, students build a foundation for working on real-world marketing tasks.

  • Understand the fundamentals of digital marketing.
  • Learn SEO and social media marketing techniques.
  • Explore Google Ads and email marketing campaigns.
  • Understand WordPress website development.
  • Learn content creation and e-commerce fundamentals.
Digital marketing planning and analytics
Course Highlights

What You Will Learn

Explore the core skills and platforms that contribute to an effective digital marketing strategy.

01

Search Engine Optimization

Understand keyword research, on-page SEO, technical SEO basics, and strategies for improving website visibility.

02

Social Media Marketing

Learn how to plan social media content, engage audiences, and support brand growth across relevant platforms.

03

Google Ads

Explore paid search advertising, campaign structure, keyword targeting, ad copy, and performance measurement.

04

WordPress Development

Learn the basics of creating, organizing, and maintaining WordPress websites for business and marketing needs.

05

Content Creation

Understand content planning and the creation of engaging marketing copy, visuals, and digital content.

06

E-Commerce Marketing

Discover online store fundamentals, product promotion, customer journeys, and digital sales concepts.

Course Syllabus

Digital & Social Media Marketing Modules

The course covers nine modules designed to introduce learners to essential digital tools, platforms, and marketing practices.

MODULE I

Fundamentals of Computer

Learn computer basics, operating system fundamentals, file management, internet usage, and essential digital skills.

MODULE II

Search Engine Optimization (SEO)

Explore keyword research, on-page and off-page SEO, technical SEO basics, website optimization, and search visibility.

MODULE III

Social Media Marketing

Understand social media strategy, content calendars, audience engagement, brand awareness, and campaign planning.

MODULE IV

Google Ads

Learn the basics of paid advertising, campaign setup, keyword targeting, ad creation, budgeting, and performance tracking.

MODULE V

WordPress Development

Learn website setup, themes, pages, posts, plugins, basic customization, and website content management.

MODULE VI

Email Marketing

Explore email campaign planning, mailing lists, subject lines, newsletter content, automation concepts, and campaign metrics.

MODULE VII

LinkedIn Organic Marketing

Learn professional profile optimization, organic content strategy, networking, audience building, and business engagement.

MODULE VIII

Content Creation

Develop skills in content planning, marketing copywriting, creative concepts, visual content, and brand communication.

MODULE IX

E-Commerce

Understand online store basics, product listings, customer journeys, online promotion, and e-commerce marketing strategies.

Team collaborating on a marketing project
Learning Outcomes

Skills You Can Develop

By completing the course, learners can build foundational knowledge of digital marketing channels and understand how they work together to support business goals.

  • Plan basic SEO and website optimization activities.
  • Create social media content plans and publishing schedules.
  • Understand paid advertising campaign fundamentals.
  • Manage basic WordPress website content.
  • Prepare email marketing content and campaign ideas.
  • Support content creation and e-commerce promotion.
  • Understand basic marketing performance metrics.
Career Opportunities

Explore Digital Marketing Career Paths

This course can help learners prepare for entry-level opportunities and further training in digital marketing. Job requirements vary by employer and practical experience.

Digital Marketing Executive
SEO Executive
Social Media Executive
Content Marketing Assistant
Google Ads Assistant
Email Marketing Assistant
WordPress Website Assistant
E-Commerce Assistant
Freelance Digital Marketing Support

Start Your Digital Marketing Journey

Build your understanding of SEO, social media, online advertising, content creation, and e-commerce with a structured six-month course.

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Frequently Asked Questions

Digital Marketing Course FAQs

What is the duration of this course?
The Digital & Social Media Marketing course has a duration of six months.
What topics are covered in the syllabus?
The syllabus includes computer fundamentals, SEO, social media marketing, Google Ads, WordPress development, email marketing, LinkedIn organic marketing, content creation, and e-commerce.
Is this course suitable for beginners?
The course starts with computer fundamentals and introduces digital marketing concepts, making it suitable for learners beginning their digital marketing journey.
Do I need coding knowledge to learn digital marketing?
Advanced coding is not required for many digital marketing tasks. Basic computer knowledge is useful, and WordPress development introduces website management concepts.
What career options can I explore after the course?
Depending on your skills and experience, you can explore entry-level roles in SEO, social media, digital marketing, content support, email marketing, and e-commerce.
Will I learn practical marketing tools?
The syllabus introduces commonly used platforms and marketing workflows. Contact the institute to confirm the current practical sessions, tools, and project details.
Course Enquiry

Get More Information

Interested in the Digital & Social Media Marketing course? Send your details to request more information about the syllabus, admission process, and available batches.

  • Course duration: 06 Months
  • Nine learning modules
  • SEO and social media marketing fundamentals
  • Google Ads, WordPress, email marketing, and e-commerce

Enquire About the Course

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